In 2021, during the height of the COVID-19 pandemic when the world seemed to slow down, the idea of Stationery Bar was born in a small, cramped room. It didn’t start from a large office or abundant capital, but from something much simpler: a belief that knowledge can create value.

The idea was initiated by Đặng Nghĩa Trung (TR).

At that time, resources were almost nonexistent. But one thing was always present: knowledge and persistence.

From 2022 to 2024, Stationery Bar began to be implemented in Ho Chi Minh City and Da Nang, initially as a model related to stationery and marketing activities.

Those three years were not just about running a business model. They were a process of experimentation, observation, learning, and continuous adjustment. With every step forward, one thing became clearer: the real value was not in the physical products, but in the system of thinking and technology behind them.

From those real-world experiences, Stationery Bar gradually transformed.

No longer just stationery.

No longer just marketing.

It became a software system.

By 2025, Stationery Bar officially entered a new phase: transforming into a software technology venture.

This journey reminds us of a very simple truth:

If you have a lot of money, you can buy speed.

But if you don’t have much money, knowledge becomes your greatest strength.

The path to creating real value is rarely a short one.

It is a process—sometimes slow, sometimes difficult—but always meaningful for those who refuse to give up.

Stationery Bar was built that way.

Step by step.

Lesson by lesson.

And the journey is still continuing.